Fragrance
featured-image

I'm a Perfume Collector—21 Fragrances That Are Set to Define 2024 for Me

We’ve officially entered 2024, so I’ve been thinking about what my scent story will look like for the new year. Now, let’s not jump to conclusions, I’m not doing anything wild and giving up my gourmands! But I’m excited to get more into the niche fragrance scene and try indie perfume brands I never have before—and there are a ton.Along with lesser-known fragrance brands (at least to me), there are also some popular brands that I’m still getting to know. Then there are the perfumes...

Marie Lodi Wed, 03 Jan 2024 Who What Wear
featured-image

I'm Usually Underwhelmed by "PerfumeTok," But This New Perfume Really Impressed

Don't get me wrong. #PerfumeTok can be a gold mine when it comes to discovering new fragrances. You may even have begun a love affair with scents like Baccarat Rouge 540 or YSL Libre because of it—I'm not hating! I will say, however, that there are a few scents I've discovered while browsing this niche section of TikTok that I was underwhelmed by—sorry. Fragrance is so truly one of the most subjective and personal things. Some might hate a scent while others fall head over heels for it. I ...

Shawna Hudson Sun, 31 Dec 2023 Who What Wear
featured-image

If You Haven't Found Your "New Year, New Me" Scent, These 16 Are 100% On-Brand

It isn't just me who notices a spike in green tea beauty products every time we kick off the New Year, right? The more I've thought about the anomaly, the more I've been able to draw connections between the powdered green tea leaves and the high-reaching goals so many of us set for ourselves the second the clock strikes 12 and the Times Square Ball drops. Here's what I'm thinking—the appearance of matcha in those "new year, new me" social media posts you scroll across for weeks into the New ...

Maya Thomas Wed, 20 Dec 2023 Who What Wear
featured-image

I Have a Degree in English—These Eight Fragrances Remind Me of My Favorite Reads

Before becoming a beauty editor, my background was in English literature (more specifically, novels and essays produced by women through the 19th and 20th centuries). Spending so much time in the company of books provided endless inspiration and intrigue in my daily life, transporting me to places and introducing me to people I never knew I needed before cracking open a cover. Between essays, presentations, and tests, I spent every possible moment in college reading to my heart's delight. Trust ...

Maya Thomas Tue, 19 Dec 2023 Who What Wear