If you’ve never been to the French Riviera before, allow me to transport you. The ocean is a staggering cerulean, placid and all but wave-free. Houses are stacked like Legos on top of each other, nestled in the coastal peaks. The vegetation is nothing short of sublime—palm trees and flowers in every color—and like an earthbound Eden, heaps of fresh, aromatic fruit can be found in every nook. Lemon, the national fruit of Monaco, is a symbolic fruit in the Riviera. Citrus, in general, reign...

TikTok has a virality superpower that allows it to make almost anything popular simply through word-of-mouth. I think #Perfumetok is particularly fascinating. Whenever I see a glowing review of a fragrance, I buy it without even smelling it. One of TikTok's most beloved fragrances is Maison Francis Kurkdjian's Baccarat Rouge 540 ($325). It's been touted as the official "rich girl" perfume and promises endless compliments. Due to the amount of press it's received, it has undoubtedly become one of...

One thing about the fashion crowd is that their good taste extends far beyond just the sartorial world. You'll usually discover that someone with a unique sense of style is also quite particular when it comes to other categories of aesthetics, like beauty and home decor. Fashion people curate their beauty routine and personal spaces as meticulously as they do their wardrobes, so when an item gets their stamp of approval you know it's well-deserved. Home fragrances fall under the same strict s...

Looking for a way to refresh your fragrance collection? It's time to consider taking cues from Japan's fashion girls known for their trendy takes on everything from haute couture style to scents. We've rounded up 13 bestselling fragrances from four internationally recognized Japanese brands (Issey Miyake, Hanae Mori, Kenzo, and Shiseido) that have completely won over the hearts of Japan's most stylish people as well as ours at Who What Wear. It's no coincidence that the first three mentioned s...