Fragrance
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We Tried 9 Laundry Detergents, and Holy Sh*t, These Smell Like Expensive Perfume

I didn't care about what was in my laundry detergent or what it smelled like for years. Like most folks, I'd buy whatever brand was at my local Target and would call it a day, but now, I'm changing all that in a big way. I've recently found several nontoxic detergents that clean my clothes well and smell so good that I actually thought they were expensive designer fragrances. I now actively look forward to laundry day (it really is the little things in life). I'm also not one to gatekeeper eithe...

Shawna Hudson Sat, 27 May 2023 Who What Wear
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I Just Created My "Dream" Perfume Cabinet—Here's Every Single Scent I Put Inside

I've been a fragrance lover ever since I started earning an allowance and could afford every single celebrity, Bath & Body Works, and Victoria's Secret scent I could get my hands on. (You quite literally could not see the surface of my vanity in junior high and high school—that's just how bottle-strewn it was!)Therefore, it's not surprising that my love for all things perfume has only intensified ever since becoming completely immersed in the world of fragrance as a beauty editor. (Side note:...

Erin Jahns Wed, 17 May 2023 Who What Wear
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This Black-Owned Fragrance Brand Is Changing the Luxury Space—3 Scents We Love

With a firm handshake, say hello to Business of Beauty—an exclusive inside look at each of the incomparable journeys of entrepreneurs of color in the beauty industry. This series is anything but business as usual. It's a raw, honest look at the unique and often overlooked challenges that people of color face when starting their own beauty brands. Each founder will reveal the biggest hurdles they've overcome, their internal struggles, and their deepest thoughts about what needs to change in the...

Shawna Hudson Fri, 12 May 2023 Who What Wear
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15 Totally Unique Perfumes Editors Thought They'd Hate (but Now Love)

The more my fragrance collection has grown over the years, the more open-minded I've become when shopping for new scents. Sure, I usually gravitate toward a nice designer fragrance or a warm floral scent, but I've also discovered some hidden gems with notes I loved unexpectedly simply because I was willing to try something different. A particular type of perfume I never saw myself investing in until now is an earthy one. I know, they're not everyone's cup of tea, but if done right, earthy perf...

Shawna Hudson Fri, 05 May 2023 Who What Wear