My boyfriend and I have a pretty egalitarian approach to fragrances. We're both big scent people, and neither of us has any qualms about using scents that aren't traditionally thought of as "masculine" or "feminine." Both our fragrance collections are pretty extensive. Together, we have nearly every type of fragrance in the book, so we freely share them. Our one rule? We can't wear the same fragrance on the same day. Historically, that hasn't been a problem. Between the two of us, we have enou...

If you asked Who What Wear's beauty editors if there's a better feeling than discovering a new signature perfume that's so low-key people won't stop asking you what you're wearing, the answer would likely be a resounding no. We all want to have that real-life "Sex and the City intro" Carrie Bradshaw moment, where we walk down the street drawing adoring eyes in our direction. If you put on the right fragrance, you can possess an entirely new identity. Don't believe us? Check out nine fragrance...

Moving to Paris for a month as a New Yorker was the ultimate culture shock in the beauty department. New York women love their beauty routines. A fresh blowout and clean-girl makeup are practically required if you want to live in the West Village, but French women do it differently. Seeing people leave the house makeup-free with freshly washed hair grew to surprise me as I walked around the streets of the 7th arrondissement. One thing French women never neglect is a signature fragrance. A lot o...

Despite my lifelong connection to the lush, green, and incredibly picturesque mountains and forests of the Pacific Northwest, I've always been drawn to the sun- and sand-covered visuals of Italy. Now don't get me wrong—I loved my childhood exploring the rocky shorelines of the Pacific in the company of the towering evergreen trees, but a part of me has always dreamt of having my very own Eat, Pray, Love adventure. While I've yet to experience the bright Italian coastline firsthand, my love f...