If you love to smell really, really good—like, strangers-chase-you-down-the-street-to-ask-what-you’re-wearing good—you’ve come to the right place, especially if you want that status of olfactory charm without sharing it with the rest of the perfume-wearing masses. Of course, we love well-known signature scents from designers like Dior, Gucci, and Tom Ford, and we stand by our statement that every person who wears perfume should own at least one bottle of Chanel in their life (pick your...

Here at Who What Wear, we're firm believers in the power of fragrance. And while I love a bold eau de parfum that really packs a punch, there's an underrated type of perfume out there that should also fully come with caution tape—perfume oil. Applying this type of scent to your pulse points can be hypnotic and extremely inviting. I've also found that when I apply one, it lasts even longer than your traditional EDP or eau de toilette. Marie du Petit Thouars, founder of cult-favorite clean fra...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

Anticipating the turn of the season always sparks a bit of fragrance restlessness for us beauty editors. Perhaps it's because we're constantly taking mental notes of the scents our favorite fashion people are wearing, or perhaps it's just that our gigantic fragrance collections have us on an endless rotation through the chic tonics on our vanities.Whatever the case may be, long-lasting perfumes that can keep up with our busy schedules are of the utmost importance. With days that sometimes star...