You probably know by now that a fragrance can really set the scene or give off a certain vibe. That's especially true with perfumes. The fragrance you choose can dictate what kind of aura you want to put across. So do you want to feel carefree and flirty? Maybe you want to go for something that's fruity or citrusy. Want to give off a traditional floral vibe? Or maybe your goal is to feel incredibly sexy. Well, for that I'd recommend something spicy. It's all about matching the fragrance to y...

A vivid memory I have from my middle school years is heading to the mall with my friends (mini backpack in tow and butterfly clips in my hair). We would hang out for hours, getting snacks at the food court, trying clothes on at Wet Seal, Abercrombie, and Forever 21, and then, of course, making our way to Bath & Body Works to douse ourselves in fragrance, lotion, and more. Even though I had a whole set of body products at home, I'd still find something new to buy. I had to get something for the...

With all this talk about the emergence of quiet luxury and old money-inspired aesthetics across the many facets of beauty and fashion, I find myself seeking comfort in the fact that while trends may come and go, household names possess the ability to re-spark interest in today's youth while maintaining a recognizable image and voice for older generations. One that I've always possessed affinity for (perhaps more now that I've experienced the beauty and appeal of the 867 Madison Avenue store) i...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...