Fashion News
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20 Fashion-Forward Brands Our Editors Wear More Than Any Others

There are plenty of places I look to for fashion inspiration—whether it’s celeb outfits, the latest trends on the runways, or pieces spotted on fashion insiders, there’s no doubt that they shape what I’m wearing. But it’s Who What Wear’s team of fashion editors that I rely on more than anyone else to weigh in about the coolest brands of the moment and the pieces that are worthy of adding into my closet.Our Slack channels are full of convos about of-the-moment trends on our radar and ...

Kristen Nichols Mon, 25 Jan 2021 Who What Wear
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A Guide to Fashion Aesthetics: Everything You Need to Know

In the massive world that is fashion, personal style wouldn't exist if everyone dressed the same way. While trends may come and go in waves of popularity, there's always a mix of styles reigning at the top. It's never all quite the same and consumers pick and choose what they connect to. While I've always been aware that there was a variety of styles in fashion, it wasn't till this past year that I was aware of the aesthetic groups attached to a specific look, creating club-like communitie...

Yusra Siddiqui Mon, 25 Jan 2021 Who What Wear
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We're in Our 50s and Are Prioritizing These 2021 Trends

Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 59-year-old style guru is now settled in Los Angeles with her husband, son, and dog Buster. She's worked as a Dallas Cowboys cheerleader, flight attendant, actor, jewelry designer, and beyond. In other words, she has a ton of experience and an equally cool personal style. Melissa Meyers is a Los Angeles–based influencer with a focus on beauty, style, travel, and wellness. Her blog, The Glow Girl, ...

Bobby Schuessler Fri, 22 Jan 2021 Who What Wear
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5 Classic Pieces You Should Never Purge From Your Closet

Listen, we all make mistakes, but cleaning out your closet a little too much is one I'm all too familiar with. I'll get on a cleansing kick and end up purging my closet of some wardrobe staples I almost immediately regret giving away. Then I end up buying them over again a few weeks or months later because I miss them in my wardrobe. It's a vicious cycle.Well, learn from my mistakes and make sure you hold onto to these staple fashion items. From polished blazers to wear everywhere from the offi...

Caitlin Burnett Fri, 22 Jan 2021 Who What Wear