Fashion News
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The "Ugly" Trend Fashion Girls Are Stealing From Their Grandpas

And we're back with yet another "ugly" trend that's so cute, fashion girls can't stop wearing it. Today, the trend takes after not your dad, but your grandfather, and for that reason, we are calling it the "grandpa jacket". Considering this jacket style is one your grandpa actually would have worn, we must clarify that it is not new by any means. The jacket we are highlighting today is inspired by the original Harrington jacket which actually dates back to the 1930s. Fun fact: The original Har...

Lauren Eggertsen Sat, 30 Jan 2021 Who What Wear
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Let's Talk About Merch: The Trending Fashion Wave That Just Won't Quit

When I first think of merch, I think of the T-shirts I'd see students wearing in high school featuring the cool band they saw at the local concert arena or the logo of the college they aspired to get into. To me, merch was something that told a little story about the person wearing it and it felt more personal than the other pieces of clothing one owned. While fashion merch has evolved a long way from then, making its way into more communities, subcultures, and aesthetics. The core of it is ...

Yusra Siddiqui Thu, 28 Jan 2021 Who What Wear
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The Micro-Trend I Almost Missed But Realized Suddenly Everyone's Wearing

Trend research is something I am constantly doing. From stalking fashionable girls on Instagram to spending hours on Vogue Runway, I will admit that I feel it is my life's mission to discover new trends both big and small for all of you. With that being said, there are definitely a few that slip through the cracks, and the other day, I realized that for a few months now I had been seeing everyone wearing pinstripes, but it never really registered in my brain. So, here I am, coming to you as qui...

Lauren Eggertsen Thu, 28 Jan 2021 Who What Wear
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20 Phone Cases That Will Make All Your Mirror Selfies Much Cooler

I don't think we put enough importance on our phone as an accessory, especially since it's something we carry on us 99% of the time. I was often the daredevil who forgot to put on a case or would end up buying a cheap case that would offer little protection and its design would wear down quickly. It wasn't till this past year till I started to sit down and do a search for ones that meet both protective and aesthetic points, and I must say, there's quite a good selection amongst the internet. Fr...

Yusra Siddiqui Tue, 26 Jan 2021 Who What Wear