Fashion News
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The Coolest Trends of 2021, as Told by Stylish East Coast Fashion Students

In the fashion industry, there’s a variety of jobs—from publicists and writers to designers and directors. Something most of them start out as, though? Students. Now, while every person in fashion may not start in fashion school, it can be considered the cleared pipeline into the industry. And while we see the work of the current industry professionals on display every day, I think it’s important to get the opinion of the next generation of the fashion world, especially since Generati...

Yusra Siddiqui Wed, 24 Feb 2021 Who What Wear
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My Approach to Fashion Is "Buy Less and Smarter"—Here's My 2021 Shopping List

When it comes to shopping, I tend to invest in great basics and pieces that I plan on having in my closet for years ahead. In my closet, you’re bound to find items that I can wear on repeat with any number of outfits. It’s an approach to shopping that can be summed up as “buy less and smarter”. Each piece I add to my wardrobe is very intentional and I consider the cost-per-wear of each item when making a new purchase. It’s something that has always been a part of the way I shop. In fa...

Kristen Nichols Thu, 18 Feb 2021 Who What Wear
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10 Trends We Called Months Ago That Are Now a Really Big Deal

If there’s one thing we love reporting on a tad more than others (at least, if you ask me), it’s trends. We gather our evidence everywhere from the runways to Instagram before deeming a sartorial repetition of any kind a “trend,” so when we really hit the nail on the head with our predictions, we feel pretty good about ourselves. Since we can’t take any credit for setting said trends, we thought it would be fun to quench our curiosity by looking back at some of the popular movements...

Lauren Eggertsen Wed, 17 Feb 2021 Who What Wear
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Who What Wear Editors Told Me Their 30 Best Fashion Finds This Month

Our team of Who What Wear fashion editors are truly the best in the biz when it comes to online shopping. It’s actually part of our jobs to spend hours hunting down the latest trends and the coolest new pieces to drop at retailers. So, if I ever need to turn to someone for shopping advice, I know I’m in good hands if I turn to anyone on our team.Always curious to find out the fresh finds our editors have their eyes on, I asked them to share the very best items on their radar this month. Here...

Kristen Nichols Mon, 15 Feb 2021 Who What Wear