Fashion News
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My Job Is to Spot Trends Before Anyone Else—These 6 Will 100% Go Viral in 2022

I rarely venture out of Manhattan, but this weekend, I took a trip with some friends upstate to do some apple picking and pre–Black Friday sale shopping (the perfect fall day). When we arrived at the mall, my heart soared as I saw so many people wearing and shopping the trends that I had predicted just one or two years ago. Since I tend to keep to quieter parts of New York City, I rarely come across such a large crowd, and my analytical fashion brain was doing its scanning. I felt reminded...

Sierra Mayhew Thu, 25 Nov 2021 Who What Wear
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The 2021 Luxury Report: The Buzziest Brands and Items to Invest In Now

It's been a year since our last "Luxury Report," and wow, things have changed. Unfortunately, we're still amid a global pandemic, but the world has opened up, and people are out and about with places to go again. Among many other things, this means that people are shopping for all kinds of things—including luxury goods.With this renewed interest in shopping, a whole slew of It brands and items has emerged. Some are household-name design houses that have been around for years, and some are ne...

Allyson Payer Thu, 18 Nov 2021 Who What Wear
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These Are the 31 Most Epic Fashion Items on Sale Right Now

Shop the sale pieces I think are guaranteed to sell out right now—and return each week for my new picks.If you’re looking for the best on-sale fashion items of the moment, you’re in luck because I’ve hunted them down for you. It’s my job as a fashion editor to keep an eye on the best shopping finds on the market—and that includes all of the epic sale finds that have just been marked down and are guaranteed to sell out quickly.So, if you’re looking for some great deals, you’ll ...

Kristen Nichols Tue, 02 Nov 2021 Who What Wear
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99 Things Fashion People Secretly Wish You'd Gift Them This Year

From the cool designer brands you know to the editor-favorite steals you don't.Okay, I'll admit: I was shamefully late to the game in terms of discovering that Amazon had become a legit spot for fashion finds. I mean, fleece-lined leggings and 10-packs of gym socks? Sure! But let it be know that the e-tailer is also home to more classic, luxury, and contemporary designer brands than you even realize, not to mention all the low-key fashion finds we rely on to complete our looks. From Levi's, R...

Natalie Cantell Mon, 01 Nov 2021 Who What Wear