Fashion News
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20 Wardrobe Updates to Make by Age 30

Our 20s can totally change our perspective on life. Everything about your worldview may shift during this critical period of time, and your style evolves along with it. While much of this evolution happens naturally, we all have those wardrobe pieces we stubbornly cling to, even though we probably never wear them or have figuratively outgrown them.And as always, we’re here to help, because when it comes to clothes, every woman can use an occasional nudge toward adulthood from time to time. (...

Meghan Blalock Wed, 22 Dec 2021 Who What Wear
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Who What Wear Editors Told Me Their 34 Best Fashion Finds This Month

Our editors are true shopping experts. Taking a spin through their stories, I'm always inspired by the cool fashion finds our team uncovers, so I make a point of tapping them to find out which pieces are on their radar at the moment. Believe me—you'll find plenty of chats in my Slack messages about our latest fashion discoveries. So what are the very best new fashion items so far this month? Ahead, our editors are sharing their top picks.With varying takes on personal style, our picks range f...

Kristen Nichols Sat, 18 Dec 2021 Who What Wear
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I Haven't Shopped at Reformation in Ages, But These 30 Picks Are Changing That

I'm not sure if I'm alone here, but I definitely go through phases with where I shop, and about two to three years ago, I was in a major Reformation phase. The brand's selection of trend-forward denim fits alone had me down bad, not to mention the number of cool girl–approved staples I wanted to lift right out of Emily Ratajkowski's and Kendall Jenner's closets. While I can't say that anything specific happened to make me slow my roll with the brand (besides, you know, a global pandemic...

Anna LaPlaca Thu, 16 Dec 2021 Who What Wear
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The It List: 9 Brands, Trends, and Items That Mattered Most in 2021

As fashion editors, we're always looking forward—we're scouring collections to anticipate next year's biggest trends or scrolling through Instagram to find the next It bag, It brand, or influencer of the moment. It's rare to reflect in fashion, but luckily for us, we here at Who What Wear have one annual tradition that allows us a chance to go down Nostalgia Lane: The It List. Formerly known as our Street Style Awards, The It List is our version of Spotify Wrapped, but for fashion. How did ...

Anna LaPlaca Tue, 14 Dec 2021 Who What Wear