I first became aware of the term rich-mom style when one of my favorite internet personalities, Tinx, popularized the idea. But then, I realized that it's actually something we're familiar with at WWW. Regardless of who you actually are or your parental status, income, or any other factors, anyone can harness rich-mom energy. It's all about embodying a certain unbothered attitude, a concept that our former beauty editor Courtney Higgs waxed poetic about before. Really, it has nothing to d...

We’ll admit it—we have a thing for French style. This probably doesn’t come as a big surprise, as we’ve investigated everything from the trends in their closets to the cool basics they love. In other words, we’ve done our research on how they achieve that je ne sais quoi, and now, we’re diving into their summer wardrobes.French It girls such as Leia Sfez, Claire Most, and Anne-Laure Mais seem to line their closets with many of the coolest pieces of the season and are always providi...

Asia has a vast and rich history when it comes to design, ranging from India's natural fabric-dyeing techniques to China's practice of silk production dating back thousands of years. But you don't have to break out a history book to see how the continent's sartorial past has influenced modern-day fashion. Rather, all you have to do is look at the collections of some of today's most beloved and buzzworthy AAPI brands, many of which are heavily shaped by their designers' unique heritages.  F...

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. Between trend forecasting and test-driving them, if it's worth adding to your wardrobe, we've probably written about it. Whether you're interested in upgrading your summer wardrobe, investing in the biggest trends of the season, or simply discovering new fashion brands, Who What Wear has you covered.Now, a new month means it's time to turn the spotli...