If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. Between trend forecasting and new arrivals, if it's worth adding to your wardrobe, we've probably written about it. Whether you're interested in investing in the season's biggest trends or need simple outfit ideas, Who What Wear has you covered.Now, a new month means it's time to turn the spotlight back on our favorite shoppers—you! Below, you will ...

Is anyone in need of some shopping inspiration? Well, nobody asked, but I'm certainly delivering anyway. With a dizzying number of new pieces hitting the market, it can be downright intimidating to peruse what's out there in the hopes of making a little wardrobe update. But that's where I come in, friends. On a typical day, I do some online browsing to highlight the very best shopping picks of the moment, so today, I'm taking it a step further by showing you what we're personally addi...

Over the last few years, designer brands and luxury conglomerates have set their sights on winning over one of the most coveted pieces of the fashion pie: Gen Z. Millennials are still the largest consumers of fashion, and baby boomers yield the largest spending power, but Gen Z has quickly become all anyone in corporate boardrooms can talk about. Aged 12 to 25, Gen Z is poised to become the fastest-growing generation as it pertains to spending power, leveraging around $360 billion, according to...

Shop the items I have my eye on at the moment—from affordable finds to investment buys. Return each month for my new picks.As a fashion editor, I constantly have my eye on the latest emerging brands, trends that are gaining traction, and new items that are dropping at retailers. It's my job to bring you the coolest finds and the special pieces I think deserve a place in your wardrobe, which is why I'm rounding up all of them here in a column dedicated to the buys I would personally put m...