You've probably already seen Aritzia's super puff on tons of fashion girls this winter, or might even own one yourself. (It's worth it, in my honest opinion.) The Canadian retailer is also known for its in-house brands that create the perfect assortment of clothing for the off-duty model look, and I'm a fan. But if you're looking to expand your shopping palette a little bit and want other stores that'll give you the same vibe, WWW is here to help. There are quite a few other brands that'll h...

Not to brag, but if there's one thing our editors are good at, it's knowing what's the next big thing in fashion. It's our job to, after all. We've already updated you on the trends to watch out for this year so now we'll be diving into the brands that have already been on our radar for some time but are definitely having their big moment right now and we're expecting will continue to grow as the year goes on. It's hard to keep up with all the brands within the fashion space so I looked to the W...

There's a certain feeling of excitement you get when you come across a new label that really speaks to you. It's thrilling, joy-inducing, satisfying, and it makes your heart beat a little bit faster and your fingers tap and scroll with a little more urgency. Ask any fashion editor and they'll tell you that discovering new and emerging fashion brands is one of the best parts of their job for this very reason.Thanks in part to social media, coming face-to-face with a new label doesn't even req...