Brands
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These Are My Favorite Brands to Buy at Shopbop and What I'd Buy From Each

I really don't like going shopping with my sister. Don't get me wrong. I love her—so much. But I don't love shopping with her. And that's because whenever we go into a store, she looks at every single item, scans every single rack, and tries on just about everything in her size. I won't even get started on her online shopping habits. (She orders 11 things at a time and maybe, just maybe, keeps one.) Now there's absolutely no problem with her method of shopping, but I just have no patience fo...

Gaby Keiderling Mon, 24 Jan 2022 Who What Wear
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These Are the 7 Best Stores for Tall Women

As fun as shopping can be, it can also be quite exhausting. With so many options to sift through, it's quite easy to get overwhelmed in mere minutes. Add in the fact that your sizing may not fall within the limited "standard" category, and it becomes all the more difficult. Luckily, brands have started churning out extended sizing (finally!), which includes not only plus options but styles for petite and tall ladies, too. Want to know about the best bralettes for women with big busts? We've ...

Eva Thomas Sat, 25 Dec 2021 Who What Wear
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If You Know, You Know—11 Indie Fashion Brands Our Editors Support and Love

As fashion editors, it's our job to always be on the radar about brands that may not have made it to the mainstream yet like bigger designers or retailers. Our slack convos consist more of just your average office tasks, we're always sending each other new brands we find and from all those conversations, purchases end up being made. (Thanks, team!) We wouldn't be doing our jobs if we didn't share what we found with you, so below you'll find 11 brands that we love to support and think you'll li...

Yusra Siddiqui Sat, 04 Dec 2021 Who What Wear
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7 Beautiful Native-Owned Fashion Brands to Know and Love

We're living through a global pandemic that has disproportionately affected indigenous communities. And as the country gears up to celebrate Thanksgiving this week, it would be remiss not to celebrate this community while we consider the historical significance of the holiday. So in the spirit of celebration, we're excited to usher in the new guard of Native-owned fashion and jewelry brands. Each of the seven labels curated here caught the attention of our editors.For example, Orenda Tri...

Judith Jones Sun, 28 Nov 2021 Who What Wear