When I was in college, I was one of those annoying people who loved to spend entire days in the library, leaving only to fill up my reusable water bottle and make yet another Starbucks run. The act of studying, at least for subjects I actually liked, was oddly satisfying. So it shouldn't come as too much of a surprise that now that I have a job I love, I'd want to spend hours on end researching everything there is to know about it. My favorite subject? Cool brands that everyone, and I mean e...

Designer labels are often at the helm of the cultural moment, orchestrating plenty of buzz around a new launch, whether it be a bag, shoe, or entire collection. They might tap a certain group of celebrities and influencers to style the latest pieces or bring back a beloved style from their brand archives to play to our nostalgia, but regardless of how and why, there are always a few key labels that are at the center of the fashion zeitgeist. Seeing as we've made it to the halfway point of t...

As a Gen Zer with teenage brothers and cousins and an older sister in her '30s, I feel like I've got a front row view to the inner happenings of both generations. With one family hangout, I can figure out where my sister is shopping and how it compared to where my brother and cousins are making their purchases. As a Gen Z girl myself, I obviously pay attention to the younger generation more, and it seems like both the fashion and beauty industry are shifting their eyes away from the millennial-o...

First of all, no hate to Zara. At the height of my Zara addiction, I was hitting order from the site at least once per week and while I've certainly slowed my roll, I still have an itch for cool trendy, and wallet-friendly shopping finds that are always from the Spanish mega-brand. What can I say, I guess I'm having a bit of Zara fatigue. Based on my conversations with friends and co-workers, I get the sense that I'm not alone here. Do we all go through a bit of Zara (or insert favorite affo...