Brands
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If You Know, You Know: These Emerging Asian-Designed Brands Are Redefining Cool

It's a big world out there, and it's about time the industry acknowledges that, too. As an editor, I continuously keep my eyes and ears open for brands and names across the globe that inspire new modes of style and spark creativity. Today, I'm delving into the Asian-designed brands that are redefining what it means to be cool.  The impact of Asian culture on fashion is innumerable and immense, and as we continue to comb through the trends that pervade the industry today, it's important to g...

Indya Brown Wed, 03 May 2023 Who What Wear
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11 Cool Brands That Silently Whisper "If You Know, You Know"

IYKYK. If you're here just to find out what that even means, it's internet lingo for "if you know, you know," and actually, it's one of my favorite little phrases. It can be applied to anything—from the best items to order on a restaurant menu to cool vacation spots to fashion brands, the topic of today's feature story. So let's get into it.The below labels are the types whose pieces may go unrecognized by the average bystander, but a trained eye can spot them, know exactly where they came fro...

Nicole Akhtarzad Eshaghpour Thu, 16 Mar 2023 Who What Wear
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Quiet Luxury Is in the Lead—10 Low-Key Brands That Are the Epitome of Chic

Throughout history, the look of opulence was set in loudness. At first, it was about the jewels you had around your neck or the furs in your wardrobe. Later on, luxury was labeled by the logos on your handbags. Now? There might still be a market for logomania and maximalism, but it seems that wealth has decided to lower itself into a whisper. According to Forbes, in established luxury markets, including the United States, there is a growing trend for quiet luxury. Labels such as The Row and Kh...

Yusra Siddiqui Sat, 21 Jan 2023 Who What Wear
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I'm a Gen Z Fashion Writer—These Are the Small Brands I'm Obsessed With

Gen Z Says is a series where we tap different members of Generation Z who'll give us the latest insight on what's cool in the fashion space.While we spend a lot of time looking toward big labels and retailers, nothing beats finding and supporting a small brand that you immediately click with. When perusing through the collections of emerging brands, you'll find the innovation that can often be missing from the bigger labels. India Roby, Gen Zer, and fashion writer happens to agree. Having w...

Yusra Siddiqui Sat, 15 Oct 2022 Who What Wear