Brands
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I Visit Australia Every Year, and These Are the Coolest Aussie Brands to Know

I lived in Sydney for most of my 20s, so Australian fashion holds a special place in my heart and a lot of the prime real estate in my wardrobe. Given my well-documented evolution into a more minimal, low-key style, I understand there may be a little surprise from a casual observer that I'm as invested in Aussie brands as I continue to be.If you haven't been paying careful attention, you might have missed that there's a quieter, moodier side that's slowly but surely beginning to dominate. ...

Natalie Cantell Thu, 11 Jan 2024 Who What Wear
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9 French, British, and Scandi Brands Everyone Who's in the Know Wears

Despite the fact that most of our editors are based in New York or L.A., we spent a lot of time writing about French, British, and Scandinavian fashion. When our photo editor shares the street style images from London, Paris, and Copenhagen Fashion Weeks, I'm quick to save a plethora of images to my Pinterest boards. While we've covered the fashion set plenty, I thought I would round up the standout French, Scandinavian, and British brands everyone "in the know" is wearing to help those looking...

Yusra Siddiqui Fri, 15 Dec 2023 Who What Wear
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These Are the 6 Best Stores for Tall Women

As fun as shopping can be, it can also be quite exhausting. With so many options to sift through, it's quite easy to get overwhelmed in mere minutes. Add in the fact that your sizing may not fall within the limited "standard" category, and it becomes all the more difficult. Luckily, brands have started churning out extended sizing (finally!), which includes not only plus options but styles for petite and tall ladies, too. Want to know about the best bralettes for women with big busts? We've ...

Eva Thomas Sat, 30 Sep 2023 Who What Wear
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Italian Girls Can't Get Enough of These Affordable Brands

Some of the biggest designers hail from Italy. That's practically fact. Powerhouses like Versace, Gucci, Fendi, and Moschino keep churning out forward-thinking designs that simply wow. But many of the aforementioned labels, though fascinating and trend-forward, offer up pieces that cost a pretty penny and, as such, fall outside the price range of many shoppers today.Luckily, however, the country is also well known for some great affordable clothing brands that are every budget shopper's best-ke...

Eva Thomas Wed, 26 Jul 2023 Who What Wear