For those unfamiliar, LMC -- short for Lost Management Cities, is a Korean luxury streetwear brand that celebrates the dynamic diversity of city life. Known for its contemporary, laid-back style, LMC's clothing and accessories blend soft textures, vibrant colors and unique graphics to embody a free-spirited lifestyle that finds harmony in both chaos and order.And what screams city life more than a running club? That's the inspiration behind LMC's latest collaboration with PUMA. Titled "Endless R...

Community run clubs are single-handedly changing the way individuals approach exercise. One of the biggest contributors to the rise of running, they have been making strides through their socially driven way of working out. As part of Under Armour’s Infinite Elite campaign series, Hypebae captures how inner-city collectives power through new challenges as a group. Their runs are headed by Infinite City Circuit runners – Rubi Deschamps, Hermen Dange, and Yaz Johnson – who showcase the joy o...

The minute I heard about Ställe Studios, I was itching to visit. On the lips of practically every person in downtown New York (probably the entire city, to be fair), this coveted facial has quickly become a top recommendation from beauty insiders and It-Girl-favourite.  Elizabeth Grace Hand is the brains behind the operation. She started her career in fashion before joining L'Oréal to work for the brand Dermablend. A die-hard beauty lover, she worked with derms, estheticians and plastic surge...

On the heels of the announcement that Margot Robbie would be the new face of Chanel N°5, the French fashion and beauty house has premiered a new film. Starring fellow Aussie actor and heartthrob Jacob Elordi, the commercial is directed by Italian Oscar-nominee Luca Guadagnino of Call Me By Your Name and Challengers fame.Shared on Instagram, the brand said: "In the new N°5 film, See You at 5, Luca Guadagnino’s lens follows Margot Robbie along the roads of California. The story of two loversâ€...