Pinterest dropped its yearly trend report and it looks like glam is about to get more vibey than ever. The discovery engine predicted that "aura beauty" would be one of 2025's major makeup trends. Inspired by the aura (spiritual, colorful energy fields), next year is all about cosmetics that move with your energy. Think of a living, breathing mood ring, but for your face. From holographic finishes to statement eyeshadow, "aura beauty" will be a reflection of your spirit, vitality and individuali...

When you think of Berlin, the first thing that will likely come to mind is its techno enthusiasts. And, although this remains a cornerstone of the city’s heritage, Nike and Zalando have set out to showcase the lesser-known lifestyles and communities that coexist in the capital for the latest installment of Style By. Having previously teamed up to spotlight various locations including Greece, Nike and Zalando have continued to use the fashion-forward series as a creative lens into global cultur...

Back for a third consecutive year, The Hypebae Beauty Awards celebrate emerging brands and beauty founders breaking barriers, amplify underrepresented voices and embracing the rich diversity of beauty. Through the innovative launches of the past calendar year, we honor the creators shaping the industry today, making it more inclusive – and more joyful – space with every drop.For 2024 we introduced the Hypebae Beauty Awards with a brand new category, touting the tools, gadgets and gizmos that...

Taking a page from Pantone's "Color of the Year" prediction, it seems like everyone, including Topicals, is hopping on the "Mocha Mousse" train. The viral skincare brand is releasing a limited-edition version of its bestselling "Faded" Under Eye Masks in a pretty, brown "Cognac" shade. This targeted treatment is designed to brighten and hydrate the skin while improving the appearance of dark circles.The "Faded" Under Eye Masks are made with hydrogel technology, allowing the area underneath their...