To achieve a glow like Addison Rae, it's all about "being beautiful and free" — of course, this also includes a solid skincare routine. In a recent Instagram post, the singer revealed her secret to a radiant complexion: the 111Skin "Cryo De-Puffing" Face Mask.This celebrity-favorite mask, adored by stars like Kim Kardashian, Miley Cyrus, Dua Lipa, Lady Gaga, Victoria Beckham and Jennifer Aniston, is a must-have for a reason — its powerful formula delivers instant brightness and reduces puffi...

Millie Bobbie Brown and Cha Cha Matcha are ready to bring a complexion boost to matcha, with the release of the Florence by Mills' "Glow Flo" Latte. To celebrate the brand's latest launch, the "Glow Forward" Glaze Drops, Florence by Mills' will partner with the café for a skincare-infused beverage that gives you a shine from within.The "Glow Flo" Latte is a refreshing drink that combines the best of both worlds, a blast of energy and calming revitalization from the inside out. It starts with ma...

The Hypebae Beauty Awards are back for a third consecutive year. As is now tradition, we honor the emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of beauty.For 2024 we started off celebrations with a brand-new category, tools, to celebrate the gadgets and gizmos that transformed our routines. Then we moved on to skincare, looking at the potions and lotions promising the smoothest of skin – above and below the neck. Still to come are the make...

South Korean brand Juun.J is back at it again with PUMA. Known for its ability to elevate anything and everything with its signature dark allure, Juun.J is taking its latest collab with Puma to the next level. Having already successfully reimagined the PUMA "Plexus sneaker," the partnership is now unveiling a bold take on the popular "Speedcat."The PUMA x Juun.J "Speedcat" comes in both high and low-top styles, each sporting a black shadowy color palette. The armor-like upper features reworked l...