What's the sixth borough of New York City? According to Noah and PUMA, it's nature. Brendon Babenzian, co-founder of Noah, shares "It's really cool that you can live in a place like New York City and still find the need for hiking boots or outdoor gear to explore, even if it's just for a day. That's the essence of this collection. We also drew inspiration from the history of outdoor gear, which has become a staple for city dwellers due to its durability and toughness."This Fall/Winter 2024 partn...

Move over Selena Gomez and Ariana Grande, Barbie has become Patrick Ta's latest muse. The makeup artist behind Patrick Ta Beauty has partnered up with Barbie to collaborate on a new collection that's sure to make you feel hot... pink, that is.Patrick Ta Beauty's "Double-Take Creme & Powder Blush Duo" also comes in a new shade, a bright and magenta-esque hot pink that is sure to make you feel powerful. The makeup product has patented miomimetic pigment that mirrors your skin's ceramides to gi...

Our Y2K favorite Juicy Couture and the ultimate body care brand, Athena Club, have come together to drop a limited-edition collection. Not only is it perfect for those wanting smooth skin and velour jumpsuits, but the campaign also stars TikTok star Ken Eurich."Both brands are champions of elevating everyday experiences," per the press release. "Juicy Couture with its iconic, velour tracksuits and fun, glamorous style, and Athena Club with its clean, high-quality personal care products designed ...

A quick escape from the city for some rest and relaxation is a must-do for every New Yorker. Trading the hustle and bustle of the city for the silence and stillness of upstate is a must every couple of months and a trip that skateboarder and Brooklyn-born creative Dede Lovelace recently indulged in. With her ride or die, Liv, by her side, the inseparable duo spent the day in the sleepy town of Cold Spring, NY, for a break from the Big Apple. View this post on InstagramA post shared by Hypebae (@...