Beauty
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Jackie Aina Gets Candid About the Legacy She Wants To Leave With Forvr Mood

Jackie Aina is a Youtube beauty OG, uploading videos on the platform since 2009 and amassing millions of loyal followers due to her insightful product reviews, informative makeup tutorials and earnest push for brands to be more diverse and inclusive. Now, the influencer turned entrepreneur is focused on growing the brand she created with her fiancé Denis Asamoah, Forvr Mood.The duo just expanded their product line-up from candles to include four new fragrances indicative of the personalities th...

info@hypebae.com (Hypebae) Tue, 16 Apr 2024 Hypebae
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How To Recreate Lana Del Rey's Coachella Curls

Lana Del Rey made her triumphant Coachella return and wowed fans not only with her performance and surprise guest (hello, Billie Eilish) but with her beauty look, as well. Starting her performance in style, the singer rode into the festival on the back of a motorcycle, wearing a sparkling light blue dress and glittery cowboy boots."Lana and I were inspired by Hollywood icons for this look—the likes of Veronica Lake and Lauren Bacall. A timeless look that’s elegant, yet updated—Hollywood wa...

info@hypebae.com (Hypebae) Tue, 16 Apr 2024 Hypebae
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Vince Camuto Taps Ava Phillippe as Global Brand Ambassador of Its Fragrance Division

Ava Phillippe, often dubbed as the doppelganger of her mother, Reese Witherspoon,  is stepping into the beauty spotlight to make a name for herself. The actress and model is the new Global Brand Ambassador of Vince Camuto's fragrance portfolio, kicking off with the launch of the brand's new "Wonderbloom" perfume.She says the partnership is "an organic extension of [her] self-expression and appreciation for beauty" and that "Wonderbloom" is a "lovely manifestation of individuality and femininity...

info@hypebae.com (Hypebae) Fri, 12 Apr 2024 Hypebae
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7 Festival-Inspired Makeup Ideas That'll Take You From GA to Mainstage

Festival season is officially here and it's time to show up and show out in bold, bright and fun glam looks. From Coachella to Gov Ball, there'll be a sea of two-piece sets, denim looks, cowboy boots, face gems, bright eyeshadow and neon eyeliner looks. Wether it be Pinterest, Instagram or Tik Tok, if you're a bae that likes to moodboard your looks for inspiration; look no further. Below we round up 7 beauty inspo ideas, from no-makeup-makeup to full glam.For more beauty news, check out our cov...

info@hypebae.com (Hypebae) Fri, 12 Apr 2024 Hypebae