After an eight-year partnership with TSG Consumer, Huda Kattan, Huda Beauty's founder and co-CEO, has officially regained full control over the brand. The news comes after Kattan bought back TSG's minority stake which was originally acquired in 2017. As a result, Huda Beauty is now one of the few fully independent, founder-owned beauty brands. "Taking back full ownership of Huda Beauty is a deeply important moment for me," Kattan shares in a press release. View this post on Instagram A...

Muhza is so much more than just skincare. After struggling with hormonal acne due to PCOS, the brand's founder Alexia Coutts set out to create products that sync with the body's natural rhythm. Now, Muhza is launching unique serums designed for each phase of the menstrual cycle.Coutts found that ordinary skincare products did not account for the monthly hormonal changes she went through, so she launched Muhza in hopes that our skincare routines could coexist with our cycles — rather than work ...

The resurgence of the ballet flat is one we've been tracking for some time, and honestly, it seems like the silhouette is here to stay. Off the back of new ballerina and Mary-Jane styles emerging from the likes of PUMA, ASICS and Salomon, adidas is doubling down on its own version of the trend.A few months ago, the brand dropped a Mary-Jane silhouette as part of its collaboration with Taqwa Bint Ali and now, it appears the footwear pioneer is setting its sights on a style that's a little closer ...

Fara Homidi is a makeup powerhouse known for its minimalistic approach to beauty. While other beauty brands boast extensive catalogs and countless new releases, Homidi's line emphasizes the exact opposite. With only a few essentials, Fara Homidi makes slow beauty for the perfectionists.With 25 years of experience as a makeup artist, Homidi has established herself as a tastemaker in the beauty industry, masterfully creating makeup looks for everyone from Off-White to Miu Miu.While her essentialis...