A quick scroll through #BeautyTok will send you down an add-to-cart shopping spree of the latest must-have beauty products, like Byoma's new "Liptide" Lip Oil. With the brand's launch post on the platform garnering over one million views, it's no surprise that the oil quickly sold out on its launch day."Liptide" Lip Oil is formulated with peptides, avocado and tamanu oil to restore and condition dry lips for up to 24 hours after applying according to the brand. The product goes on clear and adds...

Saucony spotlights three inspiring women within the lifestyle realm for its latest Spring/Summer 2024 campaign titled “Own Your Narrative.”Channeling its core principles of empowering individuals and championing self-expression to create a positive impact, the ongoing initiative was launched to amplify this message by first starting within its community – celebrating its most inspiring creatives and providing a platform for women to embrace empowerment.Sporting the brand’s Ride Millenniu...

If you're a lip liner girl, there's no pain like spending time perfecting your lip combo and watching it either melt off your face throughout the day or see it transfer off onto other things as you eat. Luckily, just in time for those spring nude lip combos, Sacheu Beauty released a viral lip liner tattoo. The brand's "Lip Liner Stay-N" peel-off, liner tattoo is a hit on #BeautyTok and comes in five shades ranging from mauve pink to deep chocolate brown.@kyranikole2as a brown lipliner girlie, he...

Fenty Beauty is launching a brand new hydrating foundation, the Soft'Lit Naturally Luminous Longwear Foundation. If you're a fan of the brand, this new launch is long-awaited, as the company's previous hydrating foundation was discontinued.The Soft'Lit Naturally Luminous Longwear Foundation is light to medium coverage and aims to hydrate, brighten and make uneven skin tones appear more even. It's made with kakadu plum extract, which contains antioxidants to help brighten the skin tone and Cyperu...