A new day, a new Hypebae Beauty Awards category and five fabulous new winners to celebrate. But before we dive into the brands and founders making waves in the makeup category, let’s take a minute to talk about what makes the Hypebae Beauty Awards so meaningful. Every year, we honor emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of beauty. These are the pioneers redefining originality, not just for the sake of trends, but to foster inclusiv...

Soma Ayurvedic, the fragrance brand known for its Ayurvedic-inspired beauty products, is ready to launch its latest scent, "Vanilla Muse." This is the brand's first gourmand perfume oil, a zesty citrus and rich wood blend with just a touch of sweetness. Soma Ayurvedic is also introducing a new creative director to its team, South Asian content creator Seerat Saini, who will uphold the brand's commitment to inclusivity, diversity and representation."Vanilla Muse" starts with Sicilian orange and b...

Pinterest dropped its yearly trend report and it looks like glam is about to get more vibey than ever. The discovery engine predicted that "aura beauty" would be one of 2025's major makeup trends. Inspired by the aura (spiritual, colorful energy fields), next year is all about cosmetics that move with your energy. Think of a living, breathing mood ring, but for your face. From holographic finishes to statement eyeshadow, "aura beauty" will be a reflection of your spirit, vitality and individuali...

When you think of Berlin, the first thing that will likely come to mind is its techno enthusiasts. And, although this remains a cornerstone of the city’s heritage, Nike and Zalando have set out to showcase the lesser-known lifestyles and communities that coexist in the capital for the latest installment of Style By. Having previously teamed up to spotlight various locations including Greece, Nike and Zalando have continued to use the fashion-forward series as a creative lens into global cultur...