Beauty
featured-image

There's Nothing Subtle About adidas's Newest Sneaker

adidas Originals' new footwear drop, the adiZero Goukana, is as striking as they come. With its bold yellow upper and chunky sole, the new style makes a statement from every angle, and is built on a legacy of performance and design.Drawing direct inspiration from the 2008 Adios Neftenga, a groundbreaking performance running shoe in its own right, the Goukana also picks up where the limited-edition Wales Bonner collaboration of 2024 left off. The result is a natural progression in the distinguish...

info@hypebae.com (Hypebae) Wed, 30 Jul 2025 Hypebae
featured-image

KEEN Speeds Things Up With Its First-Ever Trail Running Shoe

KEEN is cranking up the pace on the mountains with its first trail running shoe, the Seek. After 22 years of eavesdropping on the trails and on its fans, the hiking footwear brand developed a first-class shoe to support runners on all terrains.KEEN has been making hiking more accessible and getting folks closer to nature for thousands of miles, with durability, comfort and sustainability at its core. Will Schuh, director of product management, says in a press statement, "We built this shoe with ...

info@hypebae.com (Hypebae) Tue, 29 Jul 2025 Hypebae
featured-image

Why Are Long Nails So Controversial?

In 2025, the conservative aesthetic has completely changed the way we interact with beauty trends. On TikTok, young women can be found romanticizing the "trad wife" experience and perpetuating the idea that short natural nail trends like princess nails are the only respectable option at the nail salon. As a result of the push to subdued beauty looks, long nails have gained a reputation for being especially "unprofessional" and "unhygienic."Evident in the "clean girl" trend and its many iteratio...

info@hypebae.com (Hypebae) Tue, 29 Jul 2025 Hypebae
featured-image

CAIA Cosmetics and ROTATE Drop Collaboration Ahead of Copenhagen Fashion Week

Marking the start of Copenhagen Fashion Week on August 4, CAIA Cosmetics and ROTATE are releasing a limited-edition capsule collection, inspired by the intersection of beauty and fashion. The capsule, which references both Scandinavian style and runway aesthetics, features a signature fragrance, lip liners, a lip treatment and a satin bag.For the collection, CAIA Cosmetics reimagined its hero products with ROTATE's design ethos in mind. The perfume in particular is warm and spicy — with top no...

info@hypebae.com (Hypebae) Tue, 29 Jul 2025 Hypebae