Beauty
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Griff Debuts the New ASICS JOG 100S Sneakers

ASICS is on a roll right now, debuting new collaborations with everyone from Cecilie Bahnsen to SHUSHU/TONG. For its latest release, the running shoe pioneer has tapped singer-songwriter Griff to debut the new-and-improved JOG 100S sneaker.Reimagining the heritage runner through a contemporary lens, the new silhouette is crafted with a mixture of traditional running shoe materials, revamped with patent overlays, ruffled trims and a subtle polka dot pattern that peeks through the signature mesh. ...

info@hypebae.com (Hypebae) Thu, 14 Aug 2025 Hypebae
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Angel Reese and Reebok's New Collaboration Is Launching Next Month

Angel Reese has proven time and again that she's more than just a WNBA athlete -- she's also a style maven. With a fashionable presence on Instagram, sporting brands like Bottega Veneta, David Koma and Alexander Wang, she has made her mark in both sports and fashion and now, she's launched an official collaboration with Reebok.First teased back in October last year, the signature shoe was set to be released in 2026, but it appears the duo can't contain their excitement, as we've already got a fi...

info@hypebae.com (Hypebae) Thu, 14 Aug 2025 Hypebae
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Byredo's "Alto Astral" Eau de Parfum Is a Tribute to Brazil

Byredo just released its newest perfume, "Alto Astral" in honor of Brazil's colorful cultural expression. Created by perfumer Jérome Epinette, the musky scent is described as "bright and addictive" by the brand. For the campaign, photographer and Rio native Rafael Maura leaned on intimate portraits of Brazilians in order to candidly capture the country's cultural identity.The term "alto astral" comes from the Brazilian Portuguese phrase for an elevated state of mind — and the new eau de parfu...

info@hypebae.com (Hypebae) Thu, 14 Aug 2025 Hypebae
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Why Are People Suddenly Asking ChatGPT for Beauty Advice?

As if beauty advice isn't already plentiful on TikTok, users are now seeking tips from AI chat bots like ChatGPT. Recently, the platform has been flooded with creators raving about ChatGPT's ability to curate custom-tailored makeup and hair looks. The videos promise viewers that becoming the most attractive version of yourself is easier than ever — just upload a photo of yourself, provide the prompt they've written and let ChatGPT do the rest.Harping on the popularity of color analyses, the AI...

info@hypebae.com (Hypebae) Thu, 14 Aug 2025 Hypebae