Beauty
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Youthforia Announces Its Closure — With a Notes App Statement

Skin-first makeup brand Youthforia announced it's officially shutting down. The closure was just confirmed on the brand's Instagram — with a notes app statement written by its CEO Fiona Co Chan. After Youthforia found itself in hot water over its limited range of foundation shades, beauty fans have started to speculate about whether or not the closure is a result of the backlash — although the sentiment hasn't been confirmed nor denied by the brand.Back in October 2023, TikToker Golloria Geo...

info@hypebae.com (Hypebae) Tue, 05 Aug 2025 Hypebae
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Melanie Martinez Is Finally Re-Releasing Her Coveted Cry Baby Perfume

In 2016, Melanie Martinez's cult-favorite Cry Baby Perfume Milk changed the game for milky perfumes. Since then, the scent has remained sold out for five years — with bottles reselling for up to $1,000. In response to the high demand, Flower Shop Perfumes is officially re-releasing the perfume, just in time for the ten year anniversary of Martinez's Cry Baby album.With notes of strawberry, milk and caramel, the Cry Baby Perfume has gained a reputation for being both complex and versatile — w...

info@hypebae.com (Hypebae) Mon, 04 Aug 2025 Hypebae
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Schuh Teams up With Nike to Spotlight London Grassroots Team, Baes FC

Schuh just unveiled its latest campaign for Summer 2025 in collaboration with Nike, celebrating the voices of the East London grassroots football team Baes FC.With the post-Euros high and more people than ever getting involved in the women's game, whether through play, fandom or culture, Schuh's campaign is spotlighting creativity and community. It also marks the retailer's step into the world of sport with a purpose-driven approach, featuring a new generation of role models in football.Baes FC ...

info@hypebae.com (Hypebae) Mon, 04 Aug 2025 Hypebae
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Lisa’s Nails Are Dripping in Gold for the BLACKPINK World Tour

BLACKPINK's Deadline World Tour is in full swing and the group is bringing us tons of looks to obsess over — including a few eye-catching nail sets. For the visuals in particular, Lisa was seen sporting two maximalist nail looks that are extremely on par with the tour's signature futuristic aesthetic.Manicurist Juan Alvear is responsible for dreaming up Lisa's most noteworthy nail sets of the Deadline tour. For her gold set, Alvear used medium-length Aprés nail tips, gold chrome polish and ch...

info@hypebae.com (Hypebae) Mon, 04 Aug 2025 Hypebae