Beauty
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June Ambrose Puts Function First, Fashion Second in Naturalizer Creative Director Debut

The saying goes, "ladies first" and this rings true in June Ambrose's debut collaborative collection with Naturalizer, where she puts women's comfort first and fashion directly after. Previously serving as PUMA's Women's Basketball creative director and designer during a three-year tenure, Ambrose now arrives as the global ambassador and creative director at Naturalizer – kicking off the partnership with three capsule collections slated for spring 2026.For the distinguished costume designer, ...

info@hypebae.com (Hypebae) Fri, 29 Aug 2025 Hypebae
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The Internet Has Mixed Feelings About the Faux Freckle Trend

Faux freckles have become a popular beauty trend on TikTok for adding dimension to the skin and providing that effortlessly sunkissed look. On the platform, beauty fans share their favorite products for achieving freckles, along with tips on getting them to look as natural as possible. But like tons of other TikTok beauty trends, faux freckles have become especially controversial — leading to a widespread debate about the ethics of using makeup to draw on freckles.Beauty trends online are ofte...

info@hypebae.com (Hypebae) Fri, 29 Aug 2025 Hypebae
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This Makeup Trend Is Convincing Beauty Fans to Believe in Astrology

If you're in need of makeup inspiration, rest assured TikTok is coming through with tons of tried-and-true looks to experiment with. Recently, astrology makeup trends have been the go-to way for creators to test out new looks. Specifically in the case of the rising sign makeup trend, users are referencing their rising signs for personally-curated makeup looks.Although there are multiple astrology-inspired beauty trends making the rounds on TikTok, rising sign makeup in particular is said to make...

info@hypebae.com (Hypebae) Thu, 28 Aug 2025 Hypebae
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Kawaii Tattoos Aren’t a Fleeting Trend — They’re a Lifelong Ode to Innocence

Long before they graced your TikTok feed, kawaii characters lived in cherished childhood memories. They were stamped on lunch boxes, pencil cases and water bottles — and for members of the Asian diaspora and beyond, characters like Hello Kitty and Rilakkuma became long-standing passions that carried into adulthood. While today's microtrends struggle to remain relevant years down the line, some kawaii fans have made a lifelong commitment to their favorite characters by permanently marking them...

info@hypebae.com (Hypebae) Wed, 27 Aug 2025 Hypebae