Beauty
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How Parris Goebel Is Redefining Beauty With Raw Confidence

"Every woman should start their day feeling like a bad b****," says Parris Goebel, the New Zealand-born co-creative director and choreographer to Lady Gaga, Rihanna, Doja Cat and Nike, to name but a few. And it’s a sentiment that we honestly couldn’t agree with more. Goebel has spent her career transforming movement – bold and raw – into a statement undeniably her own, and in the process redefined what power looks like onstage. Now, she’s bringing that same energy to skincare, as one o...

info@hypebae.com (Hypebae) Mon, 09 Jun 2025 Hypebae
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Benefit Releases New "Benetint" Shades in Collaboration With Dezi Perkins

After nearly fifty years of offering a single shade, Benefit Cosmetics' beloved Benetint is finally expanding its color range — adding shades "Raspberry" and "Dark Cherry" to its lineup. Alongside the launch, eyewear brand DEZI is releasing limited-edition blue light glasses inspired by the new Benetint shades — in collaboration with the brand's founder Dezi Perkins."Raspberry" and "Dark Cherry" contain the same formula as their predecessor, "Rose." They deliver that signature sheer, buildab...

info@hypebae.com (Hypebae) Fri, 06 Jun 2025 Hypebae
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TikTok Is Divided Over the Princess Nail Trend

There are "recession indicators" everywhere for those with the eyes to see them — and TikTok's latest obsession with princess nails is the latest addition to the conversation. Although intricate, maximalist nails aren't going anywhere, TikTokers have become especially keen on princess nails, or short natural nails coated in nude pink polish. While some argue the trend is merely an attempt to cut costs during a time of economic unrest, the power of subtle nails is still undeniable.Nail trends m...

info@hypebae.com (Hypebae) Fri, 06 Jun 2025 Hypebae
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Huda Kattan Takes Back Full Ownership of Huda Beauty

After an eight-year partnership with TSG Consumer, Huda Kattan, Huda Beauty's founder and co-CEO, has officially regained full control over the brand. The news comes after Kattan bought back TSG's minority stake which was originally acquired in 2017. As a result, Huda Beauty is now one of the few fully independent, founder-owned beauty brands. "Taking back full ownership of Huda Beauty is a deeply important moment for me," Kattan shares in a press release. View this post on Instagram A...

info@hypebae.com (Hypebae) Fri, 06 Jun 2025 Hypebae