Pharrell Williams' latest Louis Vuitton showcase at Paris Fashion Week had a major drop – and it had nothing to do with the clothes on show. It was the debut of the LVERS fragrance. His first fragrance for Vuitton, created in collaboration with master perfumer Jacques Cavallier Belletrud and Camille Cavallier Belletrud, is extremely bae-coded. The trio set out on a daring mission to encapsulate the very essence of the sun, a task many believed to be beyond reach. The result? An extraction of ...

Rihanna was just announced as the face of Dior's classic J'adore fragrance line, soon to be appearing in her first campaign shot by legendary photographer, Steven Klein.First named a Dior ambassador back in 2015, Rihanna has since fostered a fruitful relationship with the brand and now, she's signed a fully-fledged contract with the House for its next J'adore launch, set to be its largest one since 2018.Speaking about the announcement, Rihanna shared: "Being the new face of J'adore is both an ho...

Cecilie Bahnsen is making history with her third ASICS collaboration, debuting the first-ever women's model of the GEL-QUANTUM 360 VIII silhouette. Fusing her feminine vision with the tech-first design of ASICS, the result is a new sandal silhouette that merges the best of both worlds.Utilizing the GEL-QUANTUM 360 VIII tooling and DIVISION SPACE technology, the new release features enhanced comfort and a sandal-style upper complete with two, floral-encrusted velcro straps. Crafted with an upper ...

As all good collaborations are these days, Wales Bonner's latest team-up with adidas just made its debut on the runway. Appearing in the brand's Spring/Summer 2025 menswear showcase during Paris Fashion Week, the collaboration featured two dark colorways of what appears to be another Samba silhouette.This time, the cult-loved shoe sashayed down the runway encased in glittering sequins, one featuring prominent white stripes on its lateral side, while the other donned a more subtle black hue. The ...