Athletes are often driven by the "go hard" mentality, but what if that's not always the best approach? What if we celebrated the "SOFT WINS"? That's the focus of On's latest campaign, encouraging athletes to adopt a more balanced and thoughtful mindset.Rather than pushing through at full speed, the campaign encourages runners to honor personal milestones, embrace the running experience and build connections within their communities. After all, sports should nourish both the body and mind -- some...

It might be hard to believe that Bella Hadid starts her day wanting to put makeup on her already beautiful face, but, as it turns out, the supermodel is just like the rest of us. In a TikTok video, Hadid walked through her beauty routine, revealing the products she relies on to start the day "feeling like herself."First, Hadid preps her skin with Rhode's Barrier Butter, using it as a hydrating primer. A recent discovery for the model, Clinique's Tinted Moisturizer is used on the face to add some...

In the world of cologne, looking good is just the first step to leaving a lasting impression. From Hollywood heartthrobs to athletes and musicians, male fragrance ambassadors are known for their star power and the ability to make us swoon. Honestly, if there was a look-a-like contest for any of these hotties, we'd be first in line — even if it meant standing in the park for hours. (A little reversal of the female gaze is in order, right?) Whether they're walking the red carpet or getting photo...

In every lane, Black creatives carve their own path forward  – fueled by the steadfast support of their community, a deep-rooted desire to drive their culture forward and a true calling to bring their artistic visions to life. In honor of Black History Month, Hypebae is shining light on Black creatives from fashion, footwear, beauty and sports who are making waves in their prospective industries.For five Black creatives changing the status quo of the style scene, namely in footwear, there's m...