Beauty
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UGG and AMBUSH Reimagine the Mary Jane and Penny Loafer

UGG recently dropped what was possibly its most divisive silhouette yet -- the Bea Mary Jane -- and the internet had some thoughts. Now, doubling down on the MJ revival, the lifestyle label has teamed up with Yoon Ahn of AMBUSH for a reimagining of the classic silhouette.Crafted with UGG's premium materials and blended with AMBUSH's distinctive aesthetic, the new collaboration features four silhouettes, adding the Penny Loafer to the line-up. The UGG AMBUSH Mary Jane arrives in two colorways of ...

info@hypebae.com (Hypebae) Fri, 14 Feb 2025 Hypebae
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Queen Nara Smith Stars in Amina Muaddi's New Campaign

Amina Muaddi is back with another femme-forward campaign, this time inspired by the "resilience and versatility of modern women." Celebrating those who embrace multifaceted identities, the campaign aptly stars Nara Smith -- known for her unique cooking videos and wholesome depiction of modern-day motherhood.Exploring themes of confidence, style and playfulness, the new campaign debuts "Drop 2/25," offering a fresh perspective on classic glamor. Spotlighting signature styles with a twist, the col...

info@hypebae.com (Hypebae) Fri, 14 Feb 2025 Hypebae
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ECCO and Natacha Ramsay-Levi Reunite for SS25

ECCO and Natacha Ramsay-Levi are a duo that needs no introduction. Since the designer joined forces with the Danish footwear powerhouse in 2023, the two have been inseparable, releasing three collections so far. Hot on the heels of their last drop in October, they're now back with their fourth collaboration.For Spring/Summer 2025, the partnership delivers what they call their "most experimental collection yet." According to the brand's press release, these pieces are designed for those who "thin...

info@hypebae.com (Hypebae) Fri, 14 Feb 2025 Hypebae
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Rare Beauty's "I See You" Campaign Celebrates the Power of Connection

In honor of Black History Month, Rare Beauty is celebrating the strength, resilience and beauty of Black women with the campaign titled "I See You," highlighting the need to communicate exactly what we find beautiful in each other."'I See You' focuses on how we see Black women in their wholeness – from the perspective of other Black women and through the literal lens of a Black woman via portrait photography," the brand said in a press statement. "It's an open invitation for Black women in the...

info@hypebae.com (Hypebae) Thu, 13 Feb 2025 Hypebae