Two cultural forces, Milk Makeup and fashion brand Awake NY have linked up to bring out the ultimate drop encompassed of three personal care essentials everyone should have on them — but especially those who brave the streets of New York City.Inspired by Awake NY's founder Angelo Baque's NYC upbringing, the collab was built on the spirit of maximum utility and self-care. The "NYC Summer Survival Kit" Baque calls it features a hand cream, body butter and lip balm. Each has 90% natural, seriousl...

Get them before they're gone.There are two types of people out there—those who wait with bated breath for the first day of fall to arrive, and those who mourn the end of summer. Somehow, I'm both. I'll miss warm, sunny days, but I'm excited to bring out my favorite sweaters and jackets. I'll miss the beach, but I'm excited to buy a fresh new face oil. I'll miss late-night drinks on the patio, but I'm excited to wear a full-coverage foundation without worrying it will sweat off as soon as I...

Billie Eilish is no stranger to revealing head-turning beauty moments that undoubtedly filter out to be viral trends. However, she has taken the cake with her newly dyed red roots debut. And be not fooled; this is no regular celebrity hair transformation. The star has pulled the veil back on Pinterest's 2023 "micro makeover" trend of "Gemini Hair."Eilish took to Instagram to give the masses a closer look at her Flamin' Hot Cheetos roots. She kept the ends of her hair in her signature raven jet-b...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...