Beauty
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The Industry Has Spoken, Nike Is Officially the World's Most Popular Sneaker Brand

Nike has just been dubbed the world's most popular sneaker brand, after a recent industry report from market insights company Statista.The data was gathered by the estimated global market share of the world's most popular brands in 2022, of which Nike took on 18%, followed by its Jordan Brand counterpart which has 11%, with adidas in third place with 9% of the market.News that Nike has come out on top is hardly surprising, given its countless repeat collaborations with the likes of Cactus Plant ...

info@hypebae.com (Hypebae) Tue, 08 Aug 2023 Hypebae
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16 On-Sale Summer Beauty Musts That Make My Skin Look Better After Just One Use

With beauty products, slow and steady usually wins the race toward noticeable results. The operative word here is "usually." While the industry definitely has its fair share of flukes and far-fetched marketing, some beauty products can work almost instantaneous miracles. How do I know? I've witnessed said witchcraft firsthand, and I'm about to reveal the guilty-as-charged products below. But that's not all. To make the deal even sweeter, the products below are on sale. That's right, Dermst...

Erin Jahns Tue, 08 Aug 2023 Who What Wear
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Jordan Brand Revives Nike's Air Ship Through Corporate Got 'Em Collab

In a bid to rejuvenate the Nike Air Ship's retro appeal, Jordan Brand has partnered with a range of collaborators. After successful ventures alongside Awake NY and A Ma Maniére, the iconic Air Ship silhouette is receiving a refreshing update through a collaboration with Corporate Got 'Em.At the helm of the Midwest retail chain is Matt Tomamichel, who has reimagined the sneaker's evolution from sport to lifestyle. Departing from traditional full leather, Tomamichel has chosen teal shaggy suede a...

info@hypebae.com (Hypebae) Tue, 08 Aug 2023 Hypebae
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AVAVAV and YUME YUME Introduce the Most Playful Sandal—the "Finger Flop"

AVAVAV and YUME YUME have collaboratively unveiled the "Finger Flop," a whimsical silhouette that melds the essence of AVAVAV's iconic four-fingered ankle boot with the playful and substantial forms of YUME YUME's footwear. The result is a unique combination of comfort and style.The collaboration finds its roots in a shared aspiration to liberate fashion from the confines of tradition. By merging YUME YUME's Suki sandal DNA with AVAVAV's distinctive Finger boot, the outcome is a fusion that is b...

info@hypebae.com (Hypebae) Tue, 08 Aug 2023 Hypebae