August 11, 1973 stands as a cornerstone in music history, commemorating the birth of hip-hop. This pivotal moment materialized at 1520 Sedgwick Avenue during the iconic "Back to School Jam," an event that not only united music creators and fans but also set in motion the transformative journey of the hip-hop movement as we now perceive it.Inextricably woven into the tapestry of hip-hop's narrative is the role of footwear, which has consistently transcended its utilitarian purpose to become a res...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

Off the back of its numerous collaborations with footwear brands, JJJJound is returning to Reebok for another iteration of the classic Club C.This time landing in a sleek, all-black edition, the new "Core Black" sneaker marks the fourth time that Reebok and JJJJound have joined forces, following the recent "Olive" iteration that dropped earlier this year. In typical fashion, the Montreal-based company has teased the collab with a single image of the kicks shared on their Instagram page. Photogra...

GANNI unveiled its second collaboration with New Balance on the runway at Copenhagen Fashion Week this season, this time landing as a three-part collection featuring the sneaker brand's classic 1906R and RC30 silhouettes.Available as a limited run, the new collaboration draws from running sneakers of the 2000s, reimagining the athletic silhouette for a contemporary fashion audience. The GANNI x New Balance 1906R lands in two colorways of "Egret" and "Blazing Yellow," crafted with textured mesh u...