BELLAMI, the coveted hair extension brand, officially launched its "Beautiful Extensions of You" campaign. Tapping celebrity hairstylists Jen Atkin and Justine Marjan, the brand is hoping to reframe the conversation surrounding hair extensions. By highlighting hairstylists and their clients, the first part of BELLAMI's campaign empowers its customers to "be full of themselves."For the first part of the platform, BELLAMI is emphasizing the idea that hair extensions should be recognized as an esse...

If you hopped on the whimsical-girl-summer trend, HOKA and Swedish running label UNNA have a new drop just for you. The two brands teamed up to reimagine the Speedgoat 2, infusing HOKA's high-performance tech with UNNA's offbeat charm and retro-futuristic aesthetic.At the heart of the collab is a standout detail: detachable rubber caterpillars that glow in the dark. More than just a quirky accent, they symbolize transformation and a nod to every runner's personal evolution. "We're all caterpilla...

Drawing inspiration from "Le Dix," Balenciaga's first-ever perfume created in 1947, the brand has unveiled a collection of 10 fragrances in homage to the original scent. The new collection aims to honor the legacy of the brand while simultaneously shaping its future.Balenciaga is attempting to merge its roots with its current ethos by referencing the original perfume created by Cristóbal Balenciaga for the creation of the brand new fragrance line. Similarly to the 1947 bottle, the new perfumes ...

Rhode might've seemingly started the milky skincare craze with its cult-favorite Glazing Milk — but now, milky products have expanded far beyond just toners. While beauty fans are searching high and low for budget-friendly alternatives to Rhode's viral Glazing Milk toner, beauty brands are simultaneously formulating brand new milky products for every step of the skincare routine.Whether its Tatcha's Dewy Milk Moisturizer or Paula's Choice's Milky Hydrating Serum, milky products are taking the ...