Byredo just released its newest perfume, "Alto Astral" in honor of Brazil's colorful cultural expression. Created by perfumer Jérome Epinette, the musky scent is described as "bright and addictive" by the brand. For the campaign, photographer and Rio native Rafael Maura leaned on intimate portraits of Brazilians in order to candidly capture the country's cultural identity.The term "alto astral" comes from the Brazilian Portuguese phrase for an elevated state of mind — and the new eau de parfu...

As if beauty advice isn't already plentiful on TikTok, users are now seeking tips from AI chat bots like ChatGPT. Recently, the platform has been flooded with creators raving about ChatGPT's ability to curate custom-tailored makeup and hair looks. The videos promise viewers that becoming the most attractive version of yourself is easier than ever — just upload a photo of yourself, provide the prompt they've written and let ChatGPT do the rest.Harping on the popularity of color analyses, the AI...

If you binge-watched beauty gurus in the 2010s, you're probably familiar with Ipsy. Before TikTok was around to dictate which products are worthy of our shelf space, beauty fans relied on the beauty subscription service's monthly glam bags to test out all of the hottest products. Just recently, the brand dropped its new "I Play Beauty" campaign that's all about reframing makeup and skincare as a hobby, rather than just a routine.The video campaign features real life beauty fans and influencers i...

The beauty space is never short of new products that claim to be non-negotiable additions to our routines. Although skincare lovers now cringe at the thought of not wearing SPF on a daily basis, new products like whole body deodorant are also attempting to set themselves apart as essentials. But, in the sea of buzzy products and TikTok fads, it can be impossible to distinguish what's really worth adding to your daily rotation.When it comes to sweat and body odor, we can all be extra conscious wh...