e.l.f Beauty is expanding its portfolio as a parent company, announcing its plans to acquire TikTok viral skincare brand Naturium for a cool $355 million USD, marking e.l.f's Beauty's biggest deal to date.The parent company is the owner of e.l.f. Cosmetics, Well People, and Keys Soulcare all of which are popular brands in the beauty industry. The acquisition etches out a significant message that the Naturium on the skincare market is strong in awareness and profitability. Naturium is expected to...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

Nike is gearing up for the upcoming fall season with the release of the Dunk Low in a "Leaf Veins" colorway.Boasting a mostly neutral palette, the subtle sneaker welcomes a white ripstop material around the base and toe box, while a soft sand shade covers the suede overlays. The titular colorway finds itself inside of the shoe, featuring a scattering leaf veins on the insole. An olive green Swoosh and tongue nods to the nature-inspired aesthetic, delivering a pop of color on the otherwise muted ...