Beauty
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I'm All About Basics That Aren't, Well, Too Basic—42 Styles Currently in My Cart

My everyday outfits are generally made up of a smorgasbord of basics. Where would I be without my trusty oversize button-downs, straight-leg jeans, beige blazers, and black ballet flats? While my classic staples will always be reliable, since I wear them so often, I like to shake things up in the staples department and often look out for basics that come with interesting details or trend-forward silhouettes that feel fresh and, well, not too basic!Below, I'm sharing a number of styles that I'm ...

Judith Jones Wed, 06 Sep 2023 Who What Wear
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Jordan Brand Brightens up Air Jordan 6 in "Yellow Ochre"

Even though we're still technically in the dog days of summer, Jordan Brand is thinking ahead to 2024 with the introduction of new "Yellow Ochre" colorway for the Air Jordan 6.The beloved silhouette is getting a sunny update with the gold-tinted arrangement. The formidable sneaker is decorated with snow white overlays and a dominant black touching the outsole, tongue and heel straps. The titular shade brightens up the toe boxes and suede quarter panels, as well as the branded throat panels and d...

info@hypebae.com (Hypebae) Wed, 06 Sep 2023 Hypebae
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These 5 Celebrity Beauty Brands Are the Most Popular "Gworls" of the World

It's no secret that we're in the era of celebrity beauty brands. Over time the amount of A-listers launching skincare, haircare, body care and fragrance brands has drastically increased since the late '90s to throughout the 2000s. Every week there is another celeb launching a brand that it becomes overwhelming to keep up with. This can also be defeating, especially for independent brands trying to establish themselves in the market.If you're looking for the top of the top celeb brands to invest ...

info@hypebae.com (Hypebae) Wed, 06 Sep 2023 Hypebae
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Sisters Makenzie and Malia Fowler Effortlessly Combine Pop Culture With Haircare

Meet Makenzie and Malia Fowler—the sister duo taking the internet by storm. Born a year and a day apart from each other, the Fowlers have spent their later teen years and now early 20s sharing their natural hair journey through everything from detailed tutorials to "get ready with me" videos across social media platforms, including TikTok and YouTube.Most recently, the two have become the new faces of Briogeo's 10-year anniversary campaign and started their podcast Big Sis Energy, where th...

Maya Thomas Wed, 06 Sep 2023 Who What Wear