Beauty
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To Paris With Love: Jordan Brand Debuts Three Drops Inspired by the Audacious Identities of Old and New Parisian Generations

In the late ‘90s, Michael Jordan ignited the iconic Hoop Hysteria in Europe that hasn’t died down since. With his historic visit to Paris for the 1997 McDonald’s Championship, the living legend left a memorable mark on the City of Light and Parisian people. As the 2024 Paris Olympics kick off, Jordan harkens back to his days in the French capital – where he led the Chicago Bulls to a championship win – by dedicating three drops to the cosmopolitan city. As an ode to Parisian culture an...

info@hypebae.com (Hypebae) Fri, 02 Aug 2024 Hypebae
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Reebok's Instapump Fury Gets the noir kei ninomiya Treatment

Reebok is teaming up with Japanese fashion label noir kei ninomiya, led by COMME des GARÇONS designer Kei Ninomiya. Unveiled during the designer's Fall/Winter 2024 showcase, the new collaboration centers around the classic Instapump Fury, reimagining its signature aesthetic with Ninomiya's unique lens.A botanical theme runs throughout the design, offering an avant-garde version of the iconic silhouette. The reimagined shoe boasts a striking floral motif, adding a 3D texture to the silhouette's ...

info@hypebae.com (Hypebae) Thu, 01 Aug 2024 Hypebae
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Guerlain and Pucci Release Psychedelic-Printed Makeup Collaboration

Guerlain and Pucci have joined forces to create the ultimate Fall/Winter 2024 makeup set that truly feels celestial. Combining Guerlain's renowned makeup expertise with Pucci's dopamine-dripping energy, the collaboration, comprising five unique products, will have you grooving into the FW24 season.The new "Rouge G" is a re-invented version of Guerlain's celebrated red lipstick and is available in two hues. The first is "45 Marmo Twist," an intense and punchy shade of plum with a slight satin fin...

info@hypebae.com (Hypebae) Thu, 01 Aug 2024 Hypebae
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Everything You Need To Know About Blake Lively’s New Haircare Brand

Last week, Blake Lively took to Instagram with a cryptic and caption-less photo showcasing just the back of her hair under a new Instagram account called Blake Brown Beauty. Fans of the actor were left questioning the prospect of a new makeup and beauty brand on the horizon and now, we have the answers. On July 31, Lively officially unveiled her new haircare endeavour and the inspiration behind it.Blake Brown Beauty's haircare line comes packaged in a variety of glowing hues which already have f...

info@hypebae.com (Hypebae) Thu, 01 Aug 2024 Hypebae