I know, beauty TikTok is creating some serious fatigue. Brimming with what seems like new trends hourly, it's impossible to keep up with every lip tip, blush hack, or fruit-inspired beat. But, I can say with confidence that some hacks are worth the hype—they're just so damn cute when you take the time to try them out for yourself. I'm all for a good foundation trick that will give me a serious glow, or a viral TikTok brand that features highly effective items that are less than $20, but my ...

In New York, you can always expect A-listers to show up and show out and the KarJenner gang is on that rolling list. Kim Kardashian is undeniably a vision of glamour, but for her recent appearance in New York City, she was a beautiful pitcher of strawberry milk from head to toe. And for those who missed it, her XL nails are back, drenched in the creamy, pinky hue.Kimmy stepped out into the NYC streets for the celeb-covered Kering's 2nd Annual Caring For Women Gala. She donned a body-hugging, hig...

Nail trends and nail art come and go, but there are some classic nail colors that truly stand the test of time. No matter the season, you'll find these requested in salons year-round—trust me. Among those timeless shades, red nails are considered to be one of the most classic shades, followed by pink nails and neutrals like beiges and browns. But, there is another shade that I think is deserving of timeless status among this roster of classics, and that is white nails.Okay, hear me out. You ...

For the beauty industry, mergers and acquisitions are essential for brands to thrive and excel. In 2023, there is a fast rise of indie BIPOC beauty brands, surpassing all expectations with remarkable valuations and a promising path towards EBIDTA neutrality.There's something worth marveling about the unprecedented success of Black and Brown brands, securing millions of dollars in funding to expand their reach and deliver exceptional products to their devoted fans and consumers. Proctor and Gambl...