Byredo wants to get deeper with its fans, so much so that the brand is adding another scent to its "Absolu" portfolio. In addition to "Mojave Ghost," the cult classic "Blanche" will join its range of highly-concentrated oil-based perfumes, which are made using a process called solvent extraction. This technique grabs the full essence of a plant, preserving more of its power."Blanche Absolu" invites its wearer to immerse themselves into a clean and refreshing fragrance, akin to fresh sheets after...

Spanish streetwear label Pompeii has been rising in popularity as a result of its viral footwear silhouettes, most notably, styles like the men's Petra shoe and unisex Kite sneaker. Now, the brand is launching a new women's exclusive style, dubbed the Gemini.One for fans of Onitsuka Tiger's Mexico 66 and the ever-popular adidas Samba, the Gemini sneaker boasts a slim, sports-inspired silhouette with a mixed material upper, fusing suede and leather for a contemporary finish. Blending sports herit...

YSL Beauty is stepping into the alcohol-free fragrance arena by launching its "Libre L'Eau Nue" Eau de Parfum. Following other perfume houses' footsteps, this new release is accompanied by a sunny campaign featuring brand ambassador Dua Lipa frolicking on a rocky, beautiful beach."Our freedom is our highest form of expression and that's always worth fighting for. I always want to live most authentically and truthfully possible," said Lipa in a press statement. "I live my freedom being myself, be...

Louis Vuitton is joining the beauty chat with the creation of La Beauté Louis Vuitton, its makeup brand set to launch this upcoming fall. Overseeing the creative direction will be none other than Dame Pat McGrath, the visionary MUA known for her groundbreaking work in the fashion industry."Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, crea...