'Tis the season! No, not for that – for The Hypebae Beauty Awards. And this year, we're back with an exciting new category, celebrating the innovative tools and gadgets that have redefined beauty routines and sparked fresh, meaningful rituals across diverse communities.But before we dive in, let’s talk about what makes the Hypebae Beauty Awards truly special. Every year, we honor emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of beauty. Fr...

Euphoria alum and The White Lotus star Sydney Sweeney is continuing her Laneige brand ambassador duties by starring in its latest campaign, dubbed "The Laneige Show." In a playful, game show-inspired video, Sweeney takes on three roles: the lively host and two excited contestants — named the endearing "Syd" and the fun "Sweeney." Both competitors answer questions about skincare with their own, fresh takes; resulting in a tie.Launching in 19 countries, the media initiative showcases the brand's...

Calling all sneakerheads, we have a problem. According to TikTok's latest trend called the "Shoe Theory," gifting shoes is a bad omen.The trend began when one TikTok user revealed she bought her partner "$65 USD Crocs," -- and he broke up with her right after. Now, if you're thinking "Of course I would break up with someone who bought me Crocs," this is not an isolated event. Apparently, this is happening with all types of shoe gifts around the holidays. The TikTok #ShoeTheory hashtag official...

The holidays are meant to be a time of relaxation, but let's be real -- finding the perfect gifts for everyone (yourself included) can be a serious challenge. If there's a fluffy shoe fanatic on your list, consider this as your ultimate cheat sheet.For the casual chic friend on your list, Isabel Marant's practical yet stylish "Ghiso Boot" is a standout. Meanwhile, Birkenstock's exclusive luxury line, Birkenstock 1774, just dropped its holiday collection including its classic "Boston" clog, now r...