Class is in session.Hard truth coming at you... not all shopping is created equal. Here at Who What Wear, we understand there's a fundamental difference in how one might shop for more frivolous fashion trends versus making long-term investments in luxury items. Don't get us wrong; it can sometimes feel damn near impossible to muster the willpower not to buy every single trend taking off on TikTok. But still, generally, it requires far more research, more funds, and more patience through the pr...

As a beauty editor, I strongly appreciate visually captivating hairstyles that exude a sense of effortless charm. Among my favorites are the tousled bed-head hair, damp and sensual shower hair and sleek, slicked-back hairstyles. While these styles may occur naturally for American girls, they are intentionally embraced by Parisian girls. You can bet your bottom dollar that it's a deliberate choice if you spot a Parisian girl sporting one of these looks. An iconic example of this can be seen on th...

We've said it before, but we'll say it again: Supporting Latin-owned brands and Latin entrepreneurs should always be a year-round thing, but Hispanic Heritage Month is the perfect time to give a special spotlight to Hispanic beauty moguls everywhere. Today's spotlight is reserved for celebrity hairstylist Aviva Jansen Perea. Perea, a stylist with over 20 years of experience, has worked with the likes of America Ferrera, Alyssa Milano, Chelsea Handler, and Catherine Zeta-Jones. Plus, she now has...

While Nike may be known for its sneakers, the Calm Slide has quickly become a staple with several colorways ranging from "Orange" to black hitting the market.Now, the casual footwear option is stepping forward in a romantic "Rose Whisper" hue, delivering a soft mauve shade. The women's-exclusive silhouette is dipped in the brown-tinted pink from tome to bottom, staying in line with the slide's monochromatic design. The Swoosh makes its presence known as the super-sized checkmark is embedded into...