Beauty
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3 Black-Owned Beauty Startups Taking on the Delicate Ethics of Hair Extensions

Inches, laid edges, and wigs flying - whether by music, meme or slang, everyone has heard some reference to the afro haircare practices known within the community as protective styling. From Lil Kim's sorbet colored wigs in the '90s to Zoe Kravitz's signature microbraids, protective styles have left an indelible mark on both popular culture and the afro diaspora. The main purpose of a protective style is to temporarily guard tight curls from the wear and tear of daily styling. It has always been...

info@hypebae.com (Hypebae) Sun, 15 Oct 2023 Hypebae
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8 Outdated Boot Trends That We're Not Really Feeling and 8 We're All About

There's one item that takes up the most room in every Who What Wear editor's closet, and that is boots. They're big and bulky and can often be found sprawled across the floor of our tiny New York City apartments (at least in my case). With that being said, it's important for us to edit down our boot collections so that only the best of the best stick around in our closets. After reviewing our picks from last fall/winter, we're certain that a few of our once-loved styles have got to go.Donate the...

Sierra Mayhew Sun, 15 Oct 2023 Who What Wear
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This Often-Overlooked Item Is Key for Soft, Smooth, and Instantly Plumper Lips

Even though it's most common to experience chapped lips in the fall and winter, they can make an appearance in any season or climate. They're definitely physically uncomfortable (no one wants to feel that tight sensation when they talk or smile), but they also have—shall we say—visual consequences. At the very worst, they can result in peeling and flaking. At the very best, they can result in thin, dull lips that have noticeable lines running across them. That's not what I want my lips to...

Kaitlyn McLintock Fri, 13 Oct 2023 Who What Wear
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The Hairbrush You Use Matters, and Stylists Recommend These 16 Above All Others

Unsurprisingly, finding quick and simple ways to streamline and simplify our haircare routines can be easier said than done. Shopping for the best hairbrush to suit your hair type, texture, length, and styling preferences poses a challenge based entirely on your relationship with your hair. Your selected brush can make or break the health of your hair in a heartbeat, ranging from the unequal distribution of your favorite leave-in conditioner after you step out of the shower to frizz for days....

Maya Thomas Fri, 13 Oct 2023 Who What Wear