Millie Bobbie Brown and Cha Cha Matcha are ready to bring a complexion boost to matcha, with the release of the Florence by Mills' "Glow Flo" Latte. To celebrate the brand's latest launch, the "Glow Forward" Glaze Drops, Florence by Mills' will partner with the café for a skincare-infused beverage that gives you a shine from within.The "Glow Flo" Latte is a refreshing drink that combines the best of both worlds, a blast of energy and calming revitalization from the inside out. It starts with ma...

The Hypebae Beauty Awards are back for a third consecutive year. As is now tradition, we honor the emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of beauty.For 2024 we started off celebrations with a brand-new category, tools, to celebrate the gadgets and gizmos that transformed our routines. Then we moved on to skincare, looking at the potions and lotions promising the smoothest of skin – above and below the neck. Still to come are the make...

South Korean brand Juun.J is back at it again with PUMA. Known for its ability to elevate anything and everything with its signature dark allure, Juun.J is taking its latest collab with Puma to the next level. Having already successfully reimagined the PUMA "Plexus sneaker," the partnership is now unveiling a bold take on the popular "Speedcat."The PUMA x Juun.J "Speedcat" comes in both high and low-top styles, each sporting a black shadowy color palette. The armor-like upper features reworked l...

Back by popular demand, Dior Beauty is reimagining its iconic "Dior Addict Lip Glow" with twists on its classic formula and a new visual campaign starring Jisoo, Willow Smith and Anya Taylor-Joy.Each of the brand's stars invite us to experience the world of "Lip Glow," showcasing the special elements of the coveted item and how it's been transformed. Jisoo leads us into a dreamy realm of bubbles, highlighting the balm's ultra-hydrating, skincare ingredients that make the lips appear fuller and s...