Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

Remember the Wet 2 Straight flat irons of the early 2000s? Sure, they kind of worked to straighten your hair, but you may as well have put your wet strands directly into a cast-iron pan because they basically seared your hair and left it with tons of heat damage to boot. The thought of putting my hair through that again makes me break out in full-body hives, so you can bet I was immediately skeptical when I first heard about a tool that promises to take your hair from wet to straight.Howe...

Shanina Shaik shares her beauty essentials.Supermodels are smack dab in the center of the beauty industry. Think about it: they're the ones who regularly work with experts (AKA top hairstylists and makeup artists), use the latest products, and model the trendiest looks. It's no surprise then, that supermodel and SALA Co-Founder, Shanina Shaik, is so fluent in the space. All it takes is one look at her favorite skincare, hair care, and makeup products, and one thing becomes abundantly clear:...

DIY designer Nicole McLaughlin just teased another impressive collaboration, this time lending her distinctive aesthetic to the silhouettes of HOKA. Teaming up to create a new iteration of the MAFATE THREE2, the hike-ready kicks offer a fusion between the MAFATE 2 and MAFATE 3, adding streetwear-inspired touches.Complete with a quick-lace system and Vibram sole unit, the new shoes also feature a gaiter that transforms the kicks into a high-top silhouette. Landing in black and red with hits of re...