Beauty
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Scam Alert: Beauty Brand Makeup Swatches Must Be Stopped!

If you're on the beauty side of TikTok, you've seen content creator Golloria's viral "This is the darkest shade" complexion reviews for beauty brands. In Golloria's vids, she examines foundations, concealers, bronzers and an array of complexion-related makeup products. In the reviews, she uncovers a disturbing truth that plagues the beauty industry: The swatches online don't match the shades IRL.Golloria's viral "This is the darkest shade" series has garnered a massive viewing and for good reaso...

info@hypebae.com (Hypebae) Tue, 24 Oct 2023 Hypebae
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Want To Know What Icons Like SZA Do? They Get New Tattoos Backstage at Their Own Show

You're literally on the next artistry level when you can commission a tattoo artist to come wherever you are, no matter what you're doing, just to give you new ink. SZA is clearly living on another planet than we are as she closed the deal on a new tatt while backstage at her show.The star shared on her Instagram Stories that she got a new tattoo from tattoo artist Ziggy Skye. Although Skye is usually based at a Hollywood tattoo and piercing studio called The Carousel, they made a special trip t...

info@hypebae.com (Hypebae) Tue, 24 Oct 2023 Hypebae
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Take a First Look at the Air Jordan 1 High OG "Yellow Ochre"

As we approach the start of the festive season, Jordan Brand is already looking to 2024 as it readies its extensive line-up of releases for the year ahead. First up, is a new-and-improved iteration of the Air Jordan 1 High OG, landing in a bright "Yellow Ochre" colorway.In a first look at the forthcoming release, courtesy of Knowing_Kicks, we can see the upper return to form as it lands in its traditional leather composition, paired with a white base and black Swooshes. Elsewhere, the "Yellow Oc...

info@hypebae.com (Hypebae) Mon, 23 Oct 2023 Hypebae
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Introducing Ottange, the Antwerp-Based Accessories Label You Need to Know

Ottange is the new Antwerp-based accessories label from former womenswear lead at Fiorucci, Evie Reddy. Alongside co-founder Arthur Beerens, Reddy hopes to encapsulate a feeling of "feral grace" and "feminine prowess" through a new luxury offering."The intention with Ottange is to create a label that resonates with a particular type of woman who exudes an enigmatic charm and is confident in pursuing an aesthetic entirely her own, that embraces subtle statements rather than loud extravagance," ex...

info@hypebae.com (Hypebae) Mon, 23 Oct 2023 Hypebae