Feeling overwhelmed with the fast-paced nature of beauty trends? You're not the only one. With every season, we're introduced to endless trends that populate our social media feeds; making it challenging to differentiate the ones that deserve your attention from those that aren't worth your while. To save your thumbs and eyes from from endlessscrolling, we've combed through hundreds of the biggest fall trends and identified the 15 styles, cuts, and colors to keep an eye on (along with the prod...

It definitely took me a while to embrace my curly hair. As someone who heat-styled religiously (and is still dealing with the damage to prove it), I almost didn't know what to do with myself once I put down the flat iron and was reintroduced to my 3C pattern. My first thought was, What the heck kind of products do I use now? Products I used on my hair when it was straight didn't necessarily provide enough hydration for my curls anymore, so naturally, I did some research. The first thing I incor...

According to reports, adidas has paused all planned YEEZY releases for the foreseeable future. The decision seemingly came about after an internal adidas memo was circulated within the team, stating that the brand wouldn't be releasing any new YEEZY drops for the remainder of the year, spanning e-com, retail and wholesale.The memo then reportedly stated that adidas would not be shipping out any new stock, with the decision supposedly being made "at board level." The pause is set to be in effect ...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...