Millie Bobby Brown and Cha Cha Matcha are ready to bring a complexion boost to matcha, with the release of the Florence by Mills' "Glow Flo" Latte. To celebrate the brand's latest launch, the "Glow Forward" Glaze Drops, Florence by Mills' will partner with the café for a skincare-infused beverage that gives you a shine from within.The "Glow Flo" Latte is a refreshing drink that combines the best of both worlds, a blast of energy and calming revitalization from the inside out. It starts with mat...

What happens when a menswear label partners with a master perfumer? It turns out, the result is pure candle magic. Fashion brand le PÈRE is teaming up with renowned perfumer Blaise Mautin to capture the essence of rugged elegance in a scent that's as refined as it is captivating – in candle form.The new creation embodies Herculean charm with a carefully crafted fusion of earthy patchouli, smooth vanilla, warm santal, grounding cedar and intoxicating musk. Together, these notes weave a fragran...

As the year comes to a close, we're back with our annual installment of Hypebae Best to unveil our favorite sneakers and footwear of 2024. To start, we have to give flowers to PUMA's Speedcat which was perhaps the biggest success story of the year. Worn by the likes of Emily Ratajkowski and Dua Lipa, the shoe helped searches for "PUMA" increase by 2.4x on our HBX platform. Elsewhere, adidas' SL72 silhouette skyrocketed in popularity, with help from emerging designer team-ups and celebrity endor...

Scent is so deeply personal that it is a difficult one to pin down. The memories they evoke, the feeling they generate and the way in which they work with your skin’s chemistry: there is no one-size-fits-all all approach, which makes selecting the Hypebae Beauty Awards 2024 winners that much harder. But fret not, we found our way.As is tradition with the Hypebae Beauty Awards, we honor the emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of be...