The word "effortless" comes to mind when describing Parisian style because French women often wear pieces that are chic and easy in nature. You know, very je ne sais quoi. So yes, elevated basics (easy in nature) are typically front-runners in the wardrobes of these style setters.In terms of the basics French women will wear as we head deeper into winter, well, the options run the gamut. That said, there are a few key elevated basics some of our favorite follows on Instagram have worn that w...

You might ask yourself, "Isn't November 5 too early to be thinking about holiday shopping?" It's a fair question, but when your job is to forecast beauty trends for all seasons, it's never too early. That's why I'm already thinking all about which beauty products should be at the top of your wish list this holiday season. Below, I've curated the ultimate holiday gift guide for every beauty lover in your life. The picks range from luxe to extremely affordable, and they're all from brands that ar...

If you want strong, healthy, damage-free hair, there's no doubt that you've heard of argan oil. Derived from the argan tree, this oil is thought to be liquid gold for hair health. Many stylists tout argan oil as their secret weapon, and some celebrities who have great hair count it as one of their favorite ingredients. (Think Jennifer Aniston, Olivia Rodrigo, and more.) Argan oil has become a bit of a buzzword for hydrating hair products, so I talked to Moroccanoil hairstylist ambassador...

I was having a beauty chat with the Hypebae Beauty team and causally, the art of contouring came up. Personally, as a long-time beauty aficionado, I learned over the years that due to my structured face and naturally chiseled cheekbones that I necessarily didn't need to contour if I didn't want to. When I did, I looked like a handsome Squidward. (Yes, this is the point where you're supposed to "LOL.")Dare I say that Kim Kardashian and the KarJenner sent us all to the pits of hell at the start an...