Beauty
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The 21 Chicest Braided Hairstyles of All Time, According to Short-Haired Celebs

Whenever we find ourselves in the midst of a hairstyling rut (which, to be honest, is pretty much always), braids never fail to save the day. Alongside ponytails and buns, braided hairstyles are an effortless and strategic way to add some flair and zing sans tons of extra styling products or hot tools. (They're also a fabulously sneaky antidote for camouflaging roots or bangs as they're growing out.)There are plenty of chic braided hairstyles well suited for every hair type, texture, and leng...

Erin Jahns Wed, 10 Feb 2021 Who What Wear
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Once And For All: This Is The Order You Should Apply Your Skincare

Ah, skincare. The often polarizing yet endlessly popular pocket of the beauty industry where those in all phases of their skin journeys come to hydrate, smooth, plump, and preserve. Real glow-getters know that in a world where a single tube of our beloved serums, creams, and the like can cost hundreds of dollars, doing our part to make sure they’re performing optimally is of the utmost importance. This can mean storing active ingredients out of sunlight or even in the refrigerator, but even m...

Courtney Higgs Wed, 10 Feb 2021 Who What Wear
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FYI: These 10 Nordstrom Beauty Buys Have a Near-Perfect No-Return Record

When it comes to buying beauty products, I've always been a very tactile kind of shopper. From the age of 5, I've had a thing for sparkling, lacquer-finished stores like Nordstrom and MAC. They were my favorite pit stops to make at the mall, and as I grew older, sleuthing for new beauty products at other retailers like Sephora, Ulta, and even the drugstore became a kind of tranquility-inducing therapy for me. (Unfortunately, my wallet got the short end of the stick with that one!) Not onl...

Erin Jahns Wed, 10 Feb 2021 Who What Wear
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New Images of Apple's Face Mask Surface Online

Hiroshi Fujiwara of fragment design got his hands on Apple's special face mask, designed specifically for employees of the tech company. The streetwear icon shared up-close images of the COVID-protecting layer on Instagram, revealing its minimalist packaging and sleek design.Simply captioned "apple design," Fujiwara's post includes three images: two of the mask's white box and one of the mask itself, which seems to be designed with two flexible panels at the nose and chin. Though the mask isn't ...

info@hypebae.com (HYPEBAE) Wed, 10 Feb 2021 HYPEBAE