Beauty
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Brother Vellies x Sephora Launch Luxe Makeup Bag Collaboration

Sephora and Brother Vellies have dropped a collection of makeup bags inspired by signature styles from the Aurora James-helmed footwear brand.According to an Instagram post by James, the collaboration has been three years in the making. In fact, the designer speculated the project would be canceled after she launched the 15 Percent Pledge and called on Sephora to increase its representation of Black-owned beauty brands. Sephora later committed to James's proposed pledge and continued to work wit...

info@hypebae.com (HYPEBAE) Thu, 11 Mar 2021 HYPEBAE
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Rihanna Files Trademark for Fenty Hair

Rihanna is truly the gift that keeps on giving. Based on legal documents that were recently filed, it appears Bad Gal Rih is planning to launch Fenty Hair, a line of haircare products and tools.The Fenty Hair trademark application encompasses products including hair relaxers, hair waving preparations and non-medicated dandruff shampoo. Hair dye, hair glitter and hair lotions are also included. Considering Rihanna's longstanding commitment to inclusion and diversity, it's more than likely that Fe...

info@hypebae.com (HYPEBAE) Thu, 11 Mar 2021 HYPEBAE
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AURALEE x Tokyo Design Studio New Balance Rework the R_C2 Silhouette

Earlier this month, AURALEE unveiled its upcoming collaborative 550 sneaker with New Balance. Now, the Japanese fashion label is set to release another rework of one of the sportswear brand's shoes: the R_C2.First revealed on AURALEE's Spring/Summer 2021 runway show, the silhouette arrives in two colorways such as nude pink and brown-black. The upper of both iterations are crafted from a blend of suede and mesh material, giving it an overall premium look. Elsewhere, the shoes come with GORE-TEX ...

info@hypebae.com (HYPEBAE) Thu, 11 Mar 2021 HYPEBAE
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UGG's Fluff Sugar Platform and Sandal Are Made From Plant-Based Materials

For its latest product drop, UGG has unveiled the sustainable "Plant Power" collection. The range features three unisex silhouettes – the Fluff Sugar Platform, Fluff Sugar Sandal and Neumel Natural – crafted with carbon-neutral, plant-based materials."At UGG, we are committed to doing our part to combat climate change," Andrea O’Donnell, UGG and Koolaburra by UGG of Deckers Brands' president, said in a press release. "Our design team took inspiration from our iconic styles and created new ...

info@hypebae.com (HYPEBAE) Thu, 11 Mar 2021 HYPEBAE