Head-turning hair colors are back and brighter than ever this summer season. As we reemerge back into the world after more than a year of isolation, a radical hair change may be just what you need for a style refresh.Georgia May Jagger, model and Co-Owner of the cult-favorite London salon BLEACH, agrees. "I think as we ease out of lockdown, people are more excited to try something new and experiment with colors and cuts," she tells HYPEBAE. While beginner-friendly hair dyes in pastel pinks and s...

It's no secret that we're nail fanatics here at Who What Wear HQ. We're always investigating the trending polish colors, learning how to grow healthier nails, and even identifying the least-cheesy holiday-themed nail designs. Not to mention our obsession with stalking the best celebrity manicurists online.One area that always trips us up a little bit, though, is nail shape. It doesn't sound like a confusing topic, but when it comes to selecting the perfect shape to complement any length, there ...

There are a couple of things I'm wary of when it comes to makeup looks. I love a winged-eyeliner look, but I'm too nervous about my eyeliner application skills to try it on the regular. The same goes for a smoky eye—whenever I try it, it doesn't quite look right. And as much as I would like to have super-defined cheekbones, I don't contour that much because I feel very much like a poser. So in short, I keep my makeup pretty minimal, and only every now and then will I do a full face of makeup.B...

In honor of Juneteenth, we’re taking cues from the #NewBlackFriday initiative, which encourages shopping Black-owned businesses for your product and service needs to tactically address systemic economic inequality. We're dedicated to this cause across both our fashion and beauty verticals, and while we encourage you to buy Black now and forever, we're prompting you to take a pause from shopping other huge retailers today, in particular. Instead, we invite you to explore, discover, and suppo...